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Burton Brillhart

Chief Legal Officer, General Counsel and Chief of Staff at Varsity Brands

Burton Brillhart is the Chief Legal Officer, General Counsel and Chief of Staff of Varsity Brands and each of its operating and affiliated entities, including BSN Sports, Varsity Spirit and Herff Jones. He is responsible for all legal affairs of the company including corporate and governance, compliance, mergers and acquisitions, government affairs, and significant litigation. Additionally, Mr. Brillhart serves as Corporate Secretary to the Board of Directors.

Varsity Brands, headquartered in Dallas,Texas, is the leading organization that empowers young people by encouraging participation, recognizing achievement and building community and school spirit. This mission is fulfilled through three unique but interrelated businesses: BSN SPORTS (Dallas), a Varsity Sport Brand; Varsity Spirit (Memphis); and Herff Jones (Indianapolis), A Varsity Achievement Brand. Together, through its more than 9,000 dedicated employees and independent representatives, these assets promote personal, school and community pride through their customizable products and programs to elementary and middle schools, high schools, and colleges and universities, as well as church organizations, professional teams and corporations.

Prior to joining Varsity Brands in 2015, Mr. Brillhart was an equity partner in the national law firm of McGlinchey Stafford. Additionally, Mr. Brillhart served as Chief Legal Officer of MGC Mortgage/Beal Bank and General Counsel of Drive Financial Services/Santander Consumer USA.

Mr. Brillhart earned his law degree from St. Mary’s University in San Antonio and his Bachelor’s in Political Science from Baylor University.

Mr. Brillhart received the 2017 Best Corporate Counsel Award by DCEO for General Counsel-Bottom Line Impact and honored as the 2006 Recipient of the Dallas Business Journal’s Best Corporate Counsel of the Year Award – Good Samaritan Award for Service to the Community and Charitable Causes.

Mr. Brillhart has served on numerous boards and currently sits on the following:

  • Executive Board Member of Big Brothers Big Sisters Lone Star
  • Board Member and Programs Chair of The Texas General Counsel Forum
  • Advisory Board Member, Trinity Oaks Foundation benefitting children and wounded veterans